You've got a logo, you know what item
you want so you go ahead to make your purchase - excited to have your
branding in your hands very soon!
Then you stop, dead in your tracks when scrolling down the page you see "Upload Artwork:"...
"Upload artwork? But what if it isn't right!? What do I do?"
Sound familiar? Don't fret! This is just the page you need to read!
up your artwork ready to upload is actually easier than it sounds, and
if you are still not sure you've done it correctly we print &
produce all of our items in house so we can double check the graphics
you upload to make sure they are suitable for printing.
if there is a problem we will try to nut it out first by recreating the
logo in a higher resolution or adding a bleed. If we are unable to do
this then we will contact you to ask for a better graphic.
Big Bad World of Artwork Bleeds
Note the bleed, trim and artwork areas. What is a bleed?
All of your important information such as text or graphics should be tucked inside the artwork area.
The background should extend 2mm out to form the bleed.
The first thing to consider when setting up your artwork is the bleed.
is an extra area of background design that is usually about 2mm wider
than your actual artwork which allows for any discrepencies when we send
your order to production.
Because there can be a 1-2mm discrepency
when our machines cut your order, if there is no bleed you may be left
with white edges on some parts of your item or worse
- your text could be cut off!Here's a graphic showing examples of artwork set up problems that we most encounter:
Here you can see the text is too close to the edge, leaving no room for the bleed.
your text, images or other important information is too close to the
trim of your background it can get cut off as we demonstrate above.
Think of the bleed as your protective barrier, keeping your branding
from being held at the mercy of our machines!
So when you are
creating your artwork, be sure to leave an extra 'edge' of the
background for the bleed and ensure your text is tucked well inside the
trim, so it doesn't end up right on the edge where we will cut.
Setting up artwork on our contour cut products, is just as easy!
Here's how we do it:
Here you can see there isn't a bleed available, so a white edge is seen on the final product.
the bleed plays an important part. You've managed to keep your text
inside the trim line, but you've forgotten the blasted bleed and your unique shaped stickers
, contour cut business cards
or die cut hair clip cards
just don't look right with the white edges.
sure to keep 1-2 mm extra background bleed area on your design will fix
this right up, and your business will thank you for it!
So now you have your artwork fitted with some shiny new bleeds and you
have everything tucked in safely behind the ANCAP 5 Star rated artwork
lines. Good for you, apprentice designer! But do read on...
resolution plays an integral part in producing a crisp, clean,
eyecatching product. If you don't have a high enough resolution, your
product will be blurry and unreadable. For instance, have you ever gone
up to a Coke-Cola truck and looked up cloase at the branding? It's all
blurry and fuzzed up right? That's because it is stretched out to fit.
If you send through a graphic too small for our product and we stretch
it to fit - you'll end up with an up close Coke-Cola truck, and that's
just not appealing!
Oooh Aahh Pretty! U.G.L.Y This ain't go no alibi!
first graphic is set to 300dpi or a 4.5cm x 4.5cm sizing. The
this-that-shall-not-be-named-graphic is half the resolution, but blown
up to fit our 4.5cm sticker
. The result - TRAINWRECK!
minimum of 300dpi is recommended at the very least for printing. If
your graphics program doesn't have an option for the dpi, you should
always make your graphics to the size need for the item (plus the bleed)
to ensure it is of the highest quality. For example, if you are buying
one of our 8x11cm hair clip cards
, design your artwork (including the bleed) to be 8.2x11.2cm.
Rest assured, we wouldn't print anything like the above. We wouldn't want to ship it, and you wouldn't want to receive it!To run through a checklist for designing your artwork follow B-TAR:BleedTrimArtworkRes(It's not catchy in the least, so just be happy I'm a printer/designer, and not a singer/songwriter!)
forget, if you have any queries or questions about setting up your
artwork just email us! Your question added to our list, might just
answer another budding business owner/designers question!